top of page


Discovery Day fit20 - Dortmund
fit20 Discovery Day in Dortmund: A First-Hand Look at Day-to-Day Studio Operations What does the day-to-day operation of a successful fit20 studio look like? What responsibilities does a franchise partner take on, and what does it really take to establish and manage a successful location? On Saturday, 10 October 2026, StarDev will host a fit20 Discovery Day in Dortmund. Prospective franchise partners will have the opportunity to explore the franchise system where it is put in
Sep 102 min read


Strong for Sports: fit20 Strength Training as an Essential Foundation
fit20 complements sports with targeted strength training Many active people over 40 exercise regularly, yet they do not necessarily think of strength training as something relevant to them. This is exactly where fit20 comes in: with a clearly structured strength training programme that does not replace running, tennis, cycling or hiking, but complements these activities in a meaningful way. fit20 members choose the training to help them continue enjoying their favourite sport
Sep 22 min read


From Personal Training to Entrepreneurship: Insights from the fit20 Franchise System
From Personal Trainer to Entrepreneur More than 300 members and a team of six Personal Trainers: the fit20 studio in Dalfsen, the Netherlands, provides a tangible example of how a Personal Training fitness studio can develop over time . A practical example with relevance for Germany and Austria fit20 has been well established in the Netherlands for many years. In Germany and Austria, the concept is still in the development phase. This makes Dalfsen particularly interesting: t
Aug 263 min read


From 0 to 100 Members in Just Six Weeks
100 members in just 47 days: A new fit20 location in Mosul has shown how quickly a studio can grow when preparation, local presence and consistent execution come together. In doing so, the team set a new fit20 record. What can we learn from such a successful start? There is certainly no single marketing trick that will automatically generate 100 members. The key is to lay the foundations for growth before the studio even opens. This includes building a local network early on,
Aug 232 min read


Why Entrepreneurs Choose fit20: Franchise Owners Share Their Experience
What is it really like to become a fit20 franchise owner? When evaluating a franchise opportunity, the business model, numbers and growth potential are important – but so are the experiences of the people who have already taken that step. Over the years, fit20 has built a strong network of franchise-owned studios. Franchise owners from different backgrounds have shared what attracted them to the concept, what surprised them along the way and how they experienced the support,
Aug 233 min read


fit20 is market leader in the boutique fitness segment
fit20 continues to strengthen its position as a leading boutique fitness concept According to the European Health & Fitness Market Report by Deloitte and EuropeActive, fit20 is the market leader in the boutique fitness segment in the Netherlands. This is also a strong signal for Germany and Austria. A clear concept with strong relevance fit20 stands for a compact training model: 20 minutes of strength training per week, by appointment and with personal guidance. The approach
Aug 52 min read


fit20 connects with a strong professional audience in Munich
We look back positively on fit20’s presence at therapie MÜNCHEN in June 2026. The exhibition demonstrated that fit20’s health-focused training concept resonates precisely with the audience where prevention, personal coaching, and entrepreneurial thinking come together. The right environment for meaningful conversations On 19 and 20 June, StarDev exhibited alongside fit20 at therapie MÜNCHEN. The event brought together healthcare professionals, therapists, and visitors with an
Jul 162 min read


Why fit20 focuses on simplicity
Does a successful fitness concept today have to be large, loud and as versatile as possible? Or does strength emerge precisely when a concept is deliberately focused, clearly structured and easy to understand? This is exactly the question addressed in a recent video podcast by High Intensity Business with Walter Vendel, CEO of fit20. Under the title “Building a Successful HIT Fitness Business — The Simpler, Lower Stress Approach”, he talks about why a successful strength tra
Jun 32 min read


fit20 - therapie MÜNCHEN 2026
fit20 demonstrates at therapie MÜNCHEN why healthcare professionals are an especially strong fit for the concept. On June 19 and 20, 2026, the brand will be present at the MOC Event Center Munich in Hall 3, Booth C01. For us at StarDev, the trade fair appearance is an important step in increasing fit20’s visibility within the relevant professional environment and engaging with suitable prospective partners. fit20 stands for a clearly structured personal fitness studio with a
May 82 min read


fit20 is coming to Munich!
fit20 is coming to Munich: Niklas and Leonie Pacher will be the first local franchise partners. The siblings have successfully completed the qualification process and are planning to open the first fit20 Personal Fitness Studio in Munich in 2026. They are already searching for a suitable location. For fit20, this is an important step in an attractive market, and for us as a development partner, it's another building block in our sustainable expansion in Germany and Austria. A
May 82 min read


fit20 in Germany & Austria: Franchising ready for take-off!!
fit20 and StarDev have signed the Development Contract for Germany and Austria. Effective immediately, all franchise-related tasks will...
Oct 24, 20243 min read
bottom of page
