fit20 connects with a strong professional audience in Munich

We look back positively on fit20’s presence at therapie MÜNCHEN in June 2026. The exhibition demonstrated that fit20’s health-focused training concept resonates precisely with the audience where prevention, personal coaching, and entrepreneurial thinking come together.

The right environment for meaningful conversations

On 19 and 20 June, StarDev exhibited alongside fit20 at therapie MÜNCHEN. The event brought together healthcare professionals, therapists, and visitors with an entrepreneurial mindset, providing an ideal setting for professional discussions around a concept that makes strength training compact, structured, and easy to integrate into everyday life.

At the heart of the conversations was the fit20 concept: 20 minutes of strength training per week, one fixed appointment, one-on-one guidance from a personal trainer, and a calm training environment without the need to change clothes or shower. The model is particularly relevant for people with limited time and for those who are less likely to use conventional fitness facilities.

A valuable opportunity for expansion and site development

From a franchise perspective, the exhibition was equally important. Many visitors have a strong background in exercise, coaching, and preventive healthcare. At the same time, they understand their local markets and maintain valuable regional networks. These are ideal conditions for developing a fit20 Personal Fitness Training Studio successfully over the long term.

The presence of key people at the stand added further momentum. Walter Vendel, Founder and CEO of fit20, attended alongside Leonie Pacher and Niklas Pacher, who are leading the development of Munich’s first fit20 Personal Fitness Training Studio. Their involvement added a tangible local perspective to the exhibition.

Our key takeaway

For us, therapie MÜNCHEN once again confirmed that fit20 strongly resonates with health-focused target groups. As fit20’s Development Partner in Germany and Austria, we support the brand in recruiting suitable franchise partners, developing new locations, and building the operational structures required for sustainable long-term success.

For more information about fit20 in Germany and Austria, visit: https://www.stardev.se/fit20.