Franchise Discovery Journey with Waffle Factory in Paris How do you get to know a brand that does not yet exist in Germany? Ideally, by experiencing it where it is already successfully established. On Saturday, 26 September 2026, we are therefore inviting interested candidates to a special Discovery Journey through Paris – a full day dedicated to Waffle Factory. The guided tour starts at 10:00 a.m. at Charles de Gaulle Airport and ends at around 6:00 p.m. During the day, we w

A New Autumn Menu at Waffle Factory On 9 September 2026, Waffle Factory is launching a new seasonal menu. Three savoury creations, a new sweet recipe and a selection of hot drinks will expand the range as the autumn season begins. The new products demonstrate how Waffle Factory regularly develops its core offering while catering to different occasions throughout the day—from lunch to a sweet afternoon treat. Three New Savoury Creations With the Brunch Bacon, Waffle Factory ta

In June 2026, the Waffle Factory network came together for a two-day Franchise Convention. Franchise partners and teams from the head office used the event to share experiences, discuss current developments and prepare the brand’s next steps. Topics from Day-to-Day Operations The programme focused on practical topics relevant to both daily operations and the continued development of the franchise system. These included current market trends, changing guest expectations, opera

On 10 June 2026, Waffle Factory opened its first travel retail location at Paris Saint-Lazare railway station. In addition to its stores in city centres and shopping centres, the brand is now entering a new type of location and gaining its first experience in a high-traffic transport environment. An Offering for Travellers and Commuters The new store is located in the station’s retail area at Cour de Rome, on platform level. Covering 88 square metres, it offers 25 seats and a

Largest Waffle Factory Restaurant Opens in the Greater Paris Area Waffle Factory continues to grow and has opened the largest location in its network to date in Plessis-Pâté, in the Greater Paris area. For us at StarDev, this is an important signal for Germany and Austria. It shows how diverse the location formats for this successful brand can be. A Strong Signal for Market Entry With 221 square meters of interior space, around 60 seats and an additional terrace, the new loc

Waffle Factory is coming to Munich: StarDev will start awarding franchises for the Belgian catering concept in the state capital from March 2026 – including a special entry package for the first location. At a glance Munich marks the starting point for Waffle Factory's development in Germany. For the brand, it's the next logical step in its international expansion; for the city, it's an opportunity for a clearly differentiated concept that can be highly successful in high-tra

Waffle Factory launches franchise allocation in Germany and Austria – with StarDev as development partner. The successful Belgian brand is bringing its proven waffle concept to the German-speaking market, focusing on a structured expansion in high-traffic locations. With the market entry of Waffle Factory, a fully functional all-day dining concept combining sweet and savory products is coming to Germany and Austria. This opens up access to a proven system for those intereste