Waffle Factory Launches Its New Autumn Menu
A New Autumn Menu at Waffle Factory
On 9 September 2026, Waffle Factory is launching a new seasonal menu. Three savoury creations, a new sweet recipe and a selection of hot drinks will expand the range as the autumn season begins.
The new products demonstrate how Waffle Factory regularly develops its core offering while catering to different occasions throughout the day—from lunch to a sweet afternoon treat.
Three New Savoury Creations
With the Brunch Bacon, Waffle Factory takes inspiration from a popular breakfast combination. The savoury waffle features a poached egg, crispy bacon, cream cheese and cheddar, complemented by smoked paprika and a seven-seed blend.
The Poulet Sweet Chili combines chicken and cheddar with sweet chilli sauce, cayenne pepper and sesame seeds. The third new savoury creation is the Cheesy Verde, which puts a combination of different cheeses at the centre of the recipe.
These additions reflect Waffle Factory’s approach of positioning waffles not only as a sweet treat, but also as a complete savoury meal.
New Additions to the Sweet Range
The sweet selection is also being expanded. The Choco Country combines white and milk chocolate with puffed wheat. The new recipe is available both as a filled Waffine and as a traditional Liège waffle.
To complement the season, Waffle Factory is also adding cinnamon-flavoured options to its hot drinks range. For Halloween on 31 October, the brand has also announced the limited-edition “Gaufre Maudite”—a black version of its Liège waffle.
Regular Product Development as Part of the Concept
The menu is generally updated four times a year, supplemented by special products for selected seasonal occasions.
For franchise partners, these product launches create regular opportunities for local communication and promotion. They support campaigns in the restaurants and on social media without changing the brand’s clearly defined product focus.
The combination of savoury meals, sweet treats and drinks also strengthens Waffle Factory’s positioning as a concept for different times of the day.
Relevance for Germany and Austria
For the brand’s expansion in Germany and Austria, continuous product development is an important part of the concept. New franchise partners benefit from an established product range while also receiving regular new products and seasonal marketing opportunities.
We support Waffle Factory as its development partner for expansion in Germany and Austria. Further information about the concept and available franchise regions can be found at https://www.stardev.se/wafflefactory.

