Waffle Factory Franchise Convention 2026: Developing the Network Together

In June 2026, the Waffle Factory network came together for a two-day Franchise Convention. Franchise partners and teams from the head office used the event to share experiences, discuss current developments and prepare the brand’s next steps.

Topics from Day-to-Day Operations

The programme focused on practical topics relevant to both daily operations and the continued development of the franchise system. These included current market trends, changing guest expectations, operational processes and the sharing of successful practices across the network.

Further topics included the customer experience, creating added value for guests, and the brand’s marketing and innovation plans. Alongside the scheduled sessions, the Convention provided valuable time for direct dialogue between franchise partners and the head office teams.

Learning from Experiences Across the Network

A franchise system does not develop through decisions made by the head office alone. The experience of the entrepreneurs who implement the concept at their locations every day is equally important.

The Convention provides a shared platform for this exchange. Successful approaches can be shared, operational challenges discussed openly and new ideas evaluated together. Following the event, participating franchise partners particularly highlighted the value of exchanging experiences from their day-to-day operations and discussing future developments in the restaurant industry.

Collaboration as Part of the Franchise System

For prospective franchise partners, it is not only important that the product and business model are convincing. How collaboration within the system works is equally significant.

Regular network meetings demonstrate that Waffle Factory actively encourages dialogue between its head office and franchise partners. The Convention combines strategic topics with practical experience from the restaurants. This allows new initiatives to be developed closer to operational realities before being implemented across the network.

Relevance for Germany and Austria

Waffle Factory offers franchise opportunities in Germany and Austria. New partners become part of an internationally established network and benefit from existing experience, standardised processes, and the brand’s ongoing marketing and product development.

We support Waffle Factory as its development partner for expansion in Germany and Austria. This includes identifying suitable franchise partners, selecting and developing appropriate locations, and supporting partners through to opening.

Further information about the concept and available franchise regions can be found at https://www.stardev.se/wafflefactory.