SONNENTOR Expands in Germany: Patrick Petzina Launches a New Franchise Story in Franconia

New Franchise Partner for SONNENTOR

In Franconia, a new franchise chapter is beginning with Patrick Petzina. The experienced entrepreneur is preparing to launch SONNENTOR in Erlangen, bringing with him extensive experience in franchising, quick-service restaurants, workplace health promotion, and commercial real estate.

A strong step for expansion

For SONNENTOR, the planned launch in Erlangen marks another important milestone in growing the brand's presence in Germany. Patrick Petzina understands entrepreneurial processes, location development, and franchise systems from firsthand experience — a combination that creates a solid foundation for developing new locations.

What ultimately convinced him was the mix of organic quality, clear values, and a shopping experience that stands apart from traditional retail. SONNENTOR is known for premium organic teas, herbs, spices, and gift ideas, presented in a bright, open, and distinctive product environment.

His professional background reflects the breadth of his experience: in 2007, he took over a family business in the vending machine sector. From 2012 onward, he built three locations within just a few years as part of an American quick-service franchise system. Since 2016, he has also been active in commercial real estate leasing, and in 2023 he added workplace health promotion consulting to his portfolio. His wife Simone is supporting him in the SONNENTOR venture.

Erlangen as an attractive target market

Erlangen offers excellent conditions for SONNENTOR. The city combines economic strength, high quality of life, and an urban character with a target audience that aligns well with organic products, sustainability, and mindful enjoyment. This makes it a fitting next step for the brand in Franconia.

The next step

We support SONNENTOR's continued expansion in Germany at the development level — from partner acquisition and site development to opening preparation. Anyone who identifies with organic products, sustainability, and premium enjoyment, and would like to build their own franchise chapter with SONNENTOR, can find more information here: stardev.se/sonnentor