SONNENTOR on an expansion drive

StarDev draws a positive conclusion for 2025 and is purposefully driving the expansion of SONNENTOR in Germany.

The collaboration with the organic tea and herb brand is already showing clear impact in its first year and has created a solid foundation for further expansion.

At a glance: what made 2025 special

2025 was a landmark year for SONNENTOR in Germany. All existing locations developed positively, a new store generated strong attention, and the franchise network was expanded in a focused manner. For us as a development partner, this confirms that the chosen path is the right one: structured growth with a clear focus on quality and long-term partnerships.

Positive development at existing locations

All existing SONNENTOR locations in Germany recorded positive development over the course of the year. The potential of the concept became particularly evident with the new opening in Landshut: the strong customer response highlights how well the combination of a clear brand philosophy, suitable locations, and committed teams works – especially in high-footfall city center areas.

Targeted expansion instead of rapid growth

At the same time, the franchise network was expanded deliberately and in a structured way. Over the course of the year, three application processes in Bavaria were successfully completed. The focus was not on short-term scaling, but on clearly defined quality criteria – both in site selection and in choosing suitable franchise partners. This is exactly where we support SONNENTOR closely: from site evaluation and setup through to opening and onboarding.

Values-based expansion as a guiding principle

The expansion consistently follows the core values of the brand: sustainable business practices, fair cooperation with agricultural producers, and a responsible approach to people and the environment. This mindset shapes all development decisions and ensures coherent, long-term sustainable growth.

Outlook

With new locations in development and clear growth structures in place, we are optimistic about the year ahead. The German market will continue to be expanded regionally and with a strong focus on quality – with a long-term perspective.

Interested in a SONNENTOR franchise partnership?

We are happy to provide insights into the concept, locations, and next steps. Further information can be found here: https://www.stardev.se/de/sonnentor